What's so great about using Design Sprint?
Why the Design Sprint?
The ability to economically and effectively problem solve is a valuable skill in virtually any field, especially in the always changing world of marketing. Today's technologically-powered market rewards prompt innovation. In response, the best companies in the world are using the design sprint process to understand, create, prototype, test, and release new products, as well as develop new marketing strategies, enter new markets, and much more. When contributing to a marketing challenge on GoMahi.com, you will be shocked with the new ideas you create using this powerful process. You are an unrivaled problem-solver with the skill to make real-world contributions with a little help from the design sprint.
The Innovators Process
Phase 0: Choose Challenge
Try to find a marketing challenge for a company that you have always admired or a challenge that involves an industry that interests you. Next, examine the challenge requirements, what kind of problem will be solved, the target audience you will reach out to, and most importantly, the amount of time you have to complete the challenge. If the challenge feels like a good fit for you, enter it. You will now begin the design sprint process. Even though certain phases of the process are optional for participants, completing all of them will give you the best chance of winning.
Phase 1: Understand
During this optional phase, you want to better understand a person’s thoughts, motivations, and emotions, so you can determine the best way to innovate for him or her. You will be conducting empathy interviews, which are a means of human-centered design. Empathy interviews will allow you to understand the choices that a person makes and the behaviors that a he or she engages in. You will be able to identify one’s needs, and then be able to design a new product, service, or strategy to meet those very needs.
Phase 2: Diverge
This is where the magic happens. In this phase, you will come up with a large number of marketing solutions using proven brainstorming techniques. The goal of brainstorming is to create a distinct segment of time when you intentionally turn up the procreative part of your brain while also shutting down the judgmental part.
Phase 3: Decide
Analyzing all of the ideas that were conceived during Phases 1 and 2, you will eliminate the wild and currently unfeasible ones to focus on those ideas you feel are best. Not every idea is practical or actionable and only a few will fit the challenge statement created by your partner company.
Phase 4: Prototype
In this phase, you bring your marketing ideas to life. A prototype is something that can be tested with an existing or potential customer. It can be anything: a drawing on paper, a keynote model, a HTML demo, etc. Ultimately, this phase is a low-cost method for you to build a representation of your proposed marketing solution for the partner company’s challenge.
Phase 5: Test
In this optional phase, you will go out and test your prototype developed in Phase 5 with real users. Gather data from these interactions that will either validate or disprove your solution represented by the prototype. This information will provide you with invaluable marketing insights that you can share with your partner company.
Phase 6: Win
You’re now done with the design sprint process! After submitting your marketing idea, earn extra Mahi Bucks by voting and writing comments on other submitted ideas (feature yet to come). Then, feel free to try another challenge as you wait for your partner company to award its favorite participant submissions with cash. Also, don’t forget to update your GoMahi.com profile to impress those recruiters and companies who are constantly scanning the GoMahi.com crowd.